Radio New Zealand has launched its first iPhone application, allowing iPhone users to listen to recent audio from Radio New Zealand programmes anytime and anywhere they choose. The new application means iPhone, iPad, and iPod touch users now have Radio New Zealand programmes at their fingertips.Provision of the Radio New Zealand application for iPhone lets users easily browse featured content and listen to the most recent items from their favourite programmes, including Morning Report, Nine to Noon, Afternoons, Nights, Saturday Morning, This Way Up, Sunday Morning and The Arts on Sunday.
Featured content is updated weekly and users will be able to quickly find the most recently aired items on Radio New Zealand to create their own customised playlists. Once the application is downloaded the programme library will continue to build for up to six months of content. Live streaming will be added to the application in 2011 and Radio New Zealand is working towards development of a platform neutral solution for other smartphones.
Commenting on the launch Radio New Zealand CEO, Peter Cavanagh, emphasised the importance of the latest step in Radio New Zealand’s continuing development as a platform-neutral, on-demand media organisation. “In recent years the Radio New Zealand website has allowed listeners both here and all over the world to replay the vast majority of our programmes at any time of their choosing. Each year millions of programmes are now being replayed online by listeners who couldn’t listen to the original radio broadcast.
“Our new mobile application will now provide even greater flexibility for people when they’re on the move away from home and work. Once the application has been downloaded the programme library will build over time to provide more than 1200 hours of on-demand programme content at their fingertips.
“The new application will also allow our many thousands of listeners overseas, who can’t listen to traditional radio broadcasts, to tune into Radio New Zealand at the touch of a button – wherever they happen to be.”
(Source: Radio New Zealand/R Netherlands Media Network Weblog)
